I mocked up this presentation piece to demonstrate the colour schemes we were looking at; top is my colour scheme I presented to the group initially minus the red, and below is jade-almand's colour scheme which I'm rather fond of. Monday we're hoping to narrow down our selection even further until we have a good specific palette.

MAL.

jade-almand
jade-almand:

Final colour choices for Brand.(in order) - faf4d9, cdc9c4, 767070, 7994a9, 36546b, 769695, 8f8698, 665b81, 286e62, acc2b6, 37383c

Jade’s colour palette for the brand, definitely a favourite of mine, the greens are very desirable in our brand, there are some recognisable similarities in our group’s selection of palettes so we’re looking at cutting it down to maybe 4-5 colours. 

jade-almand:

Final colour choices for Brand.

(in order) - faf4d9, cdc9c4, 767070, 7994a9, 36546b, 769695, 8f8698, 665b81, 286e62, acc2b6, 37383c

Jade’s colour palette for the brand, definitely a favourite of mine, the greens are very desirable in our brand, there are some recognisable similarities in our group’s selection of palettes so we’re looking at cutting it down to maybe 4-5 colours. 

For the group meet this morning I mocked up these three sheets to explain my ideas to the group. The logo variants were interesting to make as well, I wanted to show how the Frog represented our brand’s eco angle, and the way we styled it allowed us to take different directions. I wanted to express this frog’s utility and efficiency as a marque, but also it’s flexibility. The team saw my reason, but were far from convinced, I agree though that we have stronger more supported brand identities. 

The colour scheme I created was based off of recurring colours in typical scenes of London, slate and payne greys, with blue tint, two sepia tones from common London bricks, and a red from buses, post-boxes, phone-boxes, stop signs etc. The majority of the palette went down a treat, but the majority of my teammates reacted strongly against the red. I was imagining it for detailing, but it was a tricky one to argue without an example. So that’s being scratched. 

A selection of typefaces, I wasn’t really looking to use any of these in particular but I was hoping to give a range of ideas for the group to work from, different tones, themes, styles etc.

MAL.

sally-finnigan

sally-finnigan:

Brick Brand Logo

This is the logo I have designed for our fictional brick company. The logo is inspired by the drawings I did in my sketchbook when I pushed myself to draw a brick as many different ways as I could. The patterns I created whilst studying the brick I found were really interesting, so when doing logo designs I pushed them further. I tried to relate this frogging pattern of the brick to being an eco-friendly company. The triangular repetitive shape is to symbolise the eco friendly values of our company. 

London Brick

(Above is the pattern of the brick that I am inspired by whilst drawing this logo.)

One of Sally’s logo concepts for our brick company, the geometric shapes are based off of the brick shape, but are arranged in a manner that’s meant to reflects the shape of the Recycling symbol. 

hsouthwickvisualcommunication

hsouthwickvisualcommunication:

Workshop 16/10 Typography Detailing and Layout

This workshop was intended as a re cap on layout and typography detailing. I found it useful to go back over information from last year to refresh my memory over certain things that I had forgotten about.

The task each pair in the class were given was to arrange the text provided for a double page spread. But to make things harder we were given certain limitations so that we had to really think about how to distinguish hierarchy.

Paired up with Mal the first task allowed us to use one typeface, one weight tone, one size, one leading and one colour. We found this first task very difficult to work within the time frame and spent most of the time getting the copy onto the page and choosing the typeface which we went with as Garamond as it is a complete family that would give us more flexibility later in the task.

Next the only limitations were one typeface and one weight. Here we arranged the copy into a clear layout and were able to distinguish the headings from the body text using paragraph styles. Seeing all of the work on the wall was helpful to see how different designs worked alongside each other and it was clear to see which ones were more successful than others. One thing i did notice in this part was that many had picked a similar structure and the playful almost chaos from the first task had been lost.

For the last set task the only limitation was to use one typeface. So we were able to clearly distinguish headings using italics as well as using size and colour. We also tried to be a bit more playful with the main body of text forming an interesting shape based on the 4 of channel 4.

This workshop was good to get back into thinking about typography layout and hierarchy it showed how important the fine details are. It also showed me how quickly layouts can develop the progress in the couple of hours was huge so given more time spent throughout the unit I expect to really develop my skills in this area.

Workshop today done in pairs, here’s my partner Harley’s review.

London Logo by Venturethree (V3) 

Just came across this whilst browsing for ideas for our London-Brick-Supply-Company. Absolutes adore this! Designed in response to a brief by Boris Johnson to design a logo / marque for London, shan’t go into detail about it, but the utility and versatility of the design is beyond brilliant! The colours stand out brilliantly against the London palette. Design favourite I think! <3

Composed last night, a mock-up so that I could explain to my group the colour direction we could take the company in. It was a quick job though and I’m not too sure I’ve enough assets to support any particular brand idea. I think in the group we all have very different ideas about expressing the company’s values.

The Frog idea sprouted from Steph’s introduction of the supply company, a frog is the indentation found on a London brick, when Steph was initially explaining her early idea for a London Brick supply company she mentioned this name. Personally it’s a favourite of mine and I’ll try push for us to use something frog related; not only is it a clever play on words, it gives plenty of room for visual interpretation and also really represents our company’s green values really well.

Nonetheless I’m going to look in a few other directions too! 

MAL.