Gestalt in Editorial Design Example: 1
There are many properties and rules in gestalt psychology that should be used as key principles in graphic design, though opinions vary on how to list them, I’ve found a rather simplified explanation. The three key principles are: Alignment, Grouping and Ambiguity.
Alignment is concerned with coordinating different elements to arrange forms and shapes. The grouping principle is important to creating different clusters of in the layout design, so that we may process elements more quickly. And ambiguity is the rule, that a designer should never create a monotonous layout design. Pages should always feature a noticeable variation of typeface, font, white-space, detailing and hierarchy.
These are layouts of Le Fourquet Magazine. I recognise on each page four elements; Title, Body Text, Photo and Detail. On all of the individual pages the body text is in one column and the title typeface and body typeface are the same; this creates uniform through the publication. The detail is a small shape or element which lends a new shape or form to the layout as a whole; on page one it is the TOUS in the bottom right corner, the second the detail is the illustration which spills across both pages, and on the final spread the single green asset gives the page a eye-catching feature, it also acts well to emphasise the break between the text and photo.
These four elements can be seen on all the pages and I think it’s the recycling of these assets that creates a uniform in the publication, but the diversity in how we use them keeps the viewer excited/interested.