I must admit I have found this past unit difficult to understand an peruse, nonetheless I think that my final outcome represents my desired theme, and my work process is visible and understandable.
I chose Bruno Monguzzi as my subject because not only did I find his work and interview interesting, but I thought he would be a good figure to be knowledgable about. During this unit I have successfully learnt about a variety of image-making processes, a plethora of graphic artists old and new as well as historical photographers and renaissance painters, I have studied and revised in depth Gestalt psychology, which I have found very interesting and useful, and I did all this with the intention of trying to understand Monguzzi’s influences and work method. Then once I could articulate Monguzzi’s processes I could easily compose an editorial in tribute. Unfortunately this backfired on me as any work I produced was in the style of Bruno Monguzzi, and with this method I lacked a theme to base the my editorial design around.
So I started again and this time concentrated solely on the interview itself; I picked out key themes and remarks that could be translated into visuals. This gave me the underlining themes for my final outcome: utility and communication.
A key theme of Monguzzi’s interview (and life by the sound of it) is the pursuit of a universal language, a way of communicating through visuals to everyone globally. I gave myself the aim of trying to communicate universally through my work, I looked into using multiple written languages, illustration and ideograms. These are all evidenced in my sketchbook.
I am proud of myself through this unit, I dedicated myself to learning methods, theories and artists inside-out and translating them into useful elements to work from. However I do have concerns with my final piece, though I believe I have created a piece of work that is supported by research, with design elements explained and delivered such as choice of typeface and layout format, but I think I may have neglected some key elements or not expressed my use of them well enough; I used both columns and baseline grids throughout to keep my design and text constant, but the bleed on the boxes may not make this so obvious. I feel that perhaps the most neglected part of my design though may be that of text hierarchy, extracting quotes and breaking up paragraphs. Really my icons were meant to express important pieces of text, but I can see how this may not be obvious or meet the remit. Lastly after submission I noticed a two minor errors, firstly all the body text kerning has reverted to metric at some point, and the kerning of my title is very askew.
If I were to do this project again I would start by first not familiarising myself with Bruno Monguzzi’s work. I would concentrate solely on the interview and any biopic information that may lend to it. I’d still study the mentioned content like gestalt psychology, Masaccio and 8vo, so that I could understand the interview better and find branches for visual influence, and when it came to the production of my final work, plan multiple paths instead of experimenting off of one given theme.