It’s dawned on me in recent days and was made clear during my last tutorial that I need to fully understand the direction I intend on going in and explain it as well.
Bruno Monguzzi was the only designer I found myself able to become passionate about out of the choices we had. I enjoy his work, his philosophies and what he generally had to say the interview.
Now I realise that what I shouldn’t be trying to do is emulate Monguzzi’s work; what I need to produce is an editorial design that reflects the themes of the interview and perhaps Bruno Monguzzi himself.
So what I am trying to do at the moment is emerse myself in research on Bruno Monguzzi and his mentioned studies and processes, then what I am hoping to create is an editorial design in which I use the assets I have discovered researching Bruno Monguzzi to create my own style of design. In essence I am trying to absorb all of Bruno Monguzzi’s knowledge and then articulate my own style of design using the same elements he did.
At the moment his dogma of “Gestalt psychology over aesthetic value” really interests me; I’ve taught myself a basic understanding of gestalt design and am looking for ways to utilise it in my work.
Rationality and Emotion can live Together